How to Use Social Media to Highlight Your Employees

With such a tight job market in Maine and the rest of the U.S., its becoming more important for employers to use social media to promote themselves to potential candidates. Take a look at this photo from Davinci’s in Lewiston, ME.

Meet this month’s featured employee, Emily! You might recognize her as one of our friendly servers – she’s been with us since September 2016. As a people person, she loves getting to interact with our guests; according to her coworkers, she’s smart, hardworking, and a quick learner. When she’s not with us, she can be found enjoying the outdoors, playing soccer, or napping. Thank you for all your hard work, Emily!

A post shared by Davinci’s Eatery (@davinciseatery) on Jul 13, 2017 at 2:14pm PDT

It’s a small, simple way to highlight your company culture. Yet few employers do this kind of outreach.

As a matter of practicality you don’t need to spend a ton of time on this strategy to make it work. Just a few images per day would be a great start. We recommend social media sites like Instagram, Facebook, Twitter and LinkedIn. (You can skip LinkedIn if that is not your target market.)

Just throw in some pics of your employees in action. Other ideas include welcoming new employees with a picture and something about them. A welcome post also makes them feel valued as a new member of your team.

If you get adventurous considering doing some videos too, perhaps a manager or owner explaining the job in detail. The point is really tp get you to think more visual. Today’s candidates will always gravitate towards images and video when considering a job change.