Five Courses to Improve Your Online Marketing Skills

September 13, 2017 Staff Advice for Job Seekers 0

How valuable would it be if, in a matter of weeks (or even hours), you could open up your resume and add an online marketing skill to it? Very valuable, it’s safe to say. And if the classes were free? Even better.

Think it can’t be done? Think again. Here is a list of free online marketing classes that can be completed in less than 10 weeks.

  1. Social Media 101, Buffer – LINK

In just two minutes a day you’ll learn the basics of social media with Buffer’s week-long email class. Within a week you’ll have learned the fundamentals, including how to establish a tone for your social media posts and understanding the analytics of online marketing.

Level: Beginner

Duration: 14 Minutes / 7 Lessons

  1. Diploma in Social Media Marketing, ALISON – LINK

This course is for anyone who wants to learn how email marketing, blogging, and Facebook can help get you noticed by customers. By the end of the course you’ll understand how affiliate marketing works and how different methods can help increase traffic.

Level: Beginner

Duration: 15-20 Hours / 11 Lessons

  1. Advanced SEO: Tactics and Strategy, Udemy – LINK

This course is designed to teach a wide variety of SEO subjects as well as help you understand a few of the deeper concepts and strategies. The class is intended for all levels of knowledge and experience. A lot of their courses seem to be $10 in cost.

Level: All Levels

Duration: 1 Hour / 7 Lessons

  1. Internet Marketing for Smart People, Copyblogger – LINK

This email course from Copyblogger provides a systematic and simple approach to applying effective online marketing. Registering will also provide you with instant access to 14 ebooks on several topics, including content marketing, copywriting, and keyword research.

Level: Intermediate

Duration: 20 Lessons

  1.  Marketing in a Digital World, Coursera – LINK

This course, created by the University of Illinois at Urbana-Champaign, examines the ways in which digital tools such as smartphones, the internet, and 3D printing are transforming the world of marketing. You’ll learn how these tools can be used to convince customers to buy, distribute, and accurately price your products.

Level: Beginner

Duration: 32 Hours / 24 Lessons

  1. Getting Started With Google Analytics, Udemy

With this class you’ll learn to master the basics of Google Analytics and understand how to improve your website performance. Along with learning to interpret data, you’ll learn to convert the data into actionable insights.

Level: Beginner

Duration: 4 Hours / 21 Lessons

  1. Email Marketing Crash Course, HubSpot

HubSpot’s video series is designed to help you meet your email marketing goals. These videos cover a wide range of topics, including how to grow a more effective organic email list, ways to achieve a higher open rate, and how to strengthen your lead nurturing.

Level: Beginner

Duration: 5 Lessons